Learn applied appreciation of core business and develop commercial acumen with digital commerce foundations, digital marketing, and digital sales. Learn how to set up a ecommerce shop, use mainstream social media platforms to generate leads, create engagement and derive insights to improve digital marketing ROI.
We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalized mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.
We deliver learning through work. From the second year onwards, you could start your own business while you are studying if you want. You’ll progress from acquiring knowledge to applying your skills through project-based learning with mentoring support from industry practitioners.
We find our students paid internships that would allow them to apply class- room knowledge in resolving real world, real issue. The best part is, they get paid for that too (earnings up to US$ 16,200) – enabling them to achieve a valuable degree, debt-free!
This programme aims to produce graduates who are competent in the development and management of modern businesses in the New Digital Economy.
Students will gain understanding of the digital economy and business models to create digital commerce ventures, using Lean Canvas methodology. They will identify innovative solutions, establish digital commerce strategies, facilitate product positioning, setup online stores and implement digital sales and marketing process to engage customers and stakeholders in a digitally enhanced environment.
They will gain deep domain skills in digital marketing for online2offline customer engagement with social media marketing, content marketing, marketing analytics, search engine marketing and optimization.
Learners will gain 21st century soft skills to grow in the future workplace including agile entrepreneurial leadership skills, workplace collaboration skills, creativity and innovative thinking, as well as problem solving skills and advanced communication skills.
Beyond business development skills, our students will be augmented with business management knowledge and skills for sustainable business management including financial management, agile management, business analytics & information security management.
In a nutshell, the curriculum provides the opportunity for the young digital-savvy marketing enthusiast to gain international experience while studying for a globally recognised British Degree in Digital Business. Upon graduation, they would be able to either lead their own digital enterprise or find many attractive opportunities in the marketing and communications industry.
Solution Marketing & Sales
Digital Sales & Business Development
Integrated Sales & Marketing Practices
Digital Commerce Foundation
Digital Marketing Fundamental
Digital Commerce Capstone
Social Media Marketing
Integrated Marketing & Analytics
Search Engine Marketing & Optimization
Digital Sales & Marketing Capstone Project
Digital Business Venture
Digital Communication Skills
Teamwork & Collaboration
Agile Management Capstone Project
Creativity & Innovation
Digital Business Capstone Project
Digital Transformation Capstone Project
Full-time, on Campus+off Campus, Boot Camp (12 months, Study 40 hrs a Week)
Full-time Internship (5-days a week), Part-time Study (6-12 hours a Week, on Weekends)
GCE A/Levels – Min 3 Passes, any stream
GCE O/Levels – Credit Pass for Maths and English compulsory
Fluent in English or IELTS 5.5 or Similar
Higher National Diploma In Computing in Applications Development
in Software Engineering Applied Degree
Minimum attendance of 75%
Minimum Pass Grade in the summative assessment of each Module
*Application Subject to approval from Lithan, Singapore. If selected, Admin Fees & Management Fees apply.
Having the knowledge to embrace the digital economy is more important now than ever. The future of business is not going to be the same and knowing how to navigate the process of digital transformation is key. This Degree covers Digital/Integrated Marketing, Digital Entrepreneurship, Creativity and Innovation, Financial Management and the tools required for tomorrow’s digital economy.
This programme aims to produce graduates who are competent in the design, development, deployment and administration of digital first, cloud first, mobile first, and zero trust Modern Workplace computing platform in the digital economy. This programme also provides 21st century digital skills including application development, robotic process automation, data analytics skills, agile management and innovation collaboration skills.