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Applied Degree in Digital Business

4-Year Programme. Instructor-led Live & Mentor-led Blended Learning.
Pearson BTEC Level 5 Higher National Diploma in Business (Digital Marketing)
and International Top-up Degree in Digital Business.


What do I get?


Digital Enterprenuership, Digital Marketing & Sales Skills

Learn applied appreciation of core business and develop commercial acumen with digital commerce foundations, digital marketing, and digital sales. Learn how to set up a ecommerce shop, use mainstream social media platforms to generate leads, create engagement and derive insights to improve digital marketing ROI.

Mentor-Led Blended Learning

We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalized mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Start your own Digital Business

We deliver learning through work. From the second year onwards, you could start your own business while you are studying if you want. You’ll progress from acquiring knowledge to applying your skills through project-based learning with mentoring support from industry practitioners.

‘Earn while You Learn’

We find our students paid internships that would allow them to apply class- room knowledge in resolving real world, real issue. The best part is, they get paid for that too (earnings up to US$ 16,200) – enabling them to achieve a valuable degree, debt-free!



Programme Overview


This programme aims to produce graduates who are competent in the development and management of modern businesses in the New Digital Economy.

Students will gain understanding of the digital economy and business models to create digital commerce ventures, using Lean Canvas methodology. They will identify innovative solutions, establish digital commerce strategies, facilitate product positioning, setup online stores and implement digital sales and marketing process to engage customers and stakeholders in a digitally enhanced environment.

They will gain deep domain skills in digital marketing for online2offline customer engagement with social media marketing, content marketing, marketing analytics, search engine marketing and optimization.

Learners will gain 21st century soft skills to grow in the future workplace including agile entrepreneurial leadership skills, workplace collaboration skills, creativity and innovative thinking, as well as problem solving skills and advanced communication skills.

Beyond business development skills, our students will be augmented with business management knowledge and skills for sustainable business management including financial management, agile management, business analytics & information security management.

In a nutshell, the curriculum provides the opportunity for the young digital-savvy marketing enthusiast to gain international experience while studying for a globally recognised British Degree in Digital Business. Upon graduation, they would be able to either lead their own digital enterprise or find many attractive opportunities in the marketing and communications industry.

Curriculum Outline


Solution Marketing & Sales

Digital Sales & Business Development

Integrated Sales & Marketing Practices

Digital Commerce Foundation

Website Development

Digital Marketing Fundamental

Digital Commerce Capstone

Content Marketing

Social Media Marketing

Integrated Marketing & Analytics

Search Engine Marketing & Optimization

Digital Sales & Marketing Capstone Project

Digital Business Venture

Digital Communication Skills

Teamwork & Collaboration

Agile Management

Agile Management Capstone Project

Digital Entrepreneurship

Creativity & Innovation

Financial Management

Digital Business Capstone Project

Business Accounting

Business Analytics

Information Security

Digital Transformation Capstone Project



Blended Learning: 1,572.5 hours




Learning Schedule

Year 1:

Full-time, on Campus+off Campus, Boot Camp (12 months, Study 40 hrs a Week)

Year 2, 3 and 4:

Full-time Internship (5-days a week), Part-time Study (6-12 hours a Week, on Weekends)



JISC Soware Engineering Degree Pathway




01

Entry Requirements:

GCE A/Levels – Min 3 Passes, any stream

GCE O/Levels – Credit Pass for Maths and English compulsory

Fluent in English or IELTS 5.5 or Similar

02

Pearson BTEC Level 5

Higher National Diploma In Computing in Applications Development

03

Bachelor of Science (BSc)

in Software Engineering Applied Degree

04

Graduation Requirements:

Minimum attendance of 75%

Minimum Pass Grade in the summative assessment of each Module



Course Fee:

US$ 10,800 for 4 years, degree fees included.
Instalments/payment plans available.

Free Application*

*Application Subject to approval from Lithan, Singapore. If selected, Admin Fees & Management Fees apply.

Other courses

Applied Degree in Software Engineering (BSc)

Having the knowledge to embrace the digital economy is more important now than ever. The future of business is not going to be the same and knowing how to navigate the process of digital transformation is key. This Degree covers Digital/Integrated Marketing, Digital Entrepreneurship, Creativity and Innovation, Financial Management and the tools required for tomorrow’s digital economy.

Applied Degree in Digital System Administration (BSc)

This programme aims to produce graduates who are competent in the design, development, deployment and administration of digital first, cloud first, mobile first, and zero trust Modern Workplace computing platform in the digital economy. This programme also provides 21st century digital skills including application development, robotic process automation, data analytics skills, agile management and innovation collaboration skills.